I agree with both of you. Pitchfork is safe predicatable bullshit. I don't think they have a taste in music really. They choose what's 'hip' or 'so un-hip it's hip' music. The music of every tweed-wearing pseudo intellectual college kid across the nation.

It's a conscious decision to stay branded as Pitchfork -- the online music magazine.

Still, I have to agree also with Torn Curtain to an extent too though. One may often disagree with a particular subjective reviewer, but if Pitchfork truly completely and wholly sucked, they wouldn't have been able to grow the business the way they have. They certainly suck at times though, so I 'get' that meaning as well.

I feel that as Pitchfork attempts to embrace larger markets and still try to retain their core, the result is, yes, a somewhat cheapened intellectual product of information.