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Are music blogs overexposing developing bands?
Saw the other thread and read this article recently so I thought I might re-post it here.
From: Idolator.com "One of the worst things about the earnest nature of music blogs at the moment—whether giants like Stereogum and Brooklyn Vegan or some kid happily posting up uncleared MP3s, where most copy amounts to recycled press releases or "OMG! Music is so awesome!" if it expresses any sort of opinion at all—is that it's now gauche to call out a crock. You get called a "reactionary" or a "hater" and these pushovers want to know why you can't just relax and enjoy the bounty of an era where every new band is more mindblowing than the last. But the wheels-within-wheels meta-coverage of Black Kids, the latest blog-crush turned (almost) real-world hype, has forced us to say something about this pathetic state of affairs. Because Black Kids are some bullshit. And it's not even their fault. It's our fault, which is to say the fault of bloggers and writers. Because right now no one should even know who Black Kids are. I had planned to write this over the weekend, and a lot of what I'm about to say already started to slip out in my post about day five of CMJ. Hell, it's been written about elsewhere on Idolator, like Maura's post about the Oxford American article on blog hype, and we're hardly the only bloggers to voice similar concerns over the last few years. But after this morning's New York Times hit the doorstep, it feels like it all bears repeating. Loudly. If they're not killing music, which is sky-is-falling horseshit, then blogs are killing certain bands, mostly indie rock bands, one at a time, by acting like a surrogate network of Lou Pearlmans forcing kids without the chops or songs into the hard-touring, hard-interviewing, hard-pressed-to-come-up-with-material spotlight. And the hosannas heaped on what amounted to middling performances from a group (Black Kids) that should have been third on a five-band bill playing a small bar in a second-tier city feel like people trying to save face, and they're an excellent example of what makes the whole "blog band" enterprise rancid and ridiculous and potentially unstoppable. Many of you are probably sitting there grousing to yourselves that you don't even know who Black Kids are or at least what they sound like, but isn't that par for the course in a climate where a four-song demo is ripped from a band's control and claimed the second coming in major newspapers and magazines (and Pitchfork counts if anything does these days), the blog dominoes falling one after the other? Black Kids may have evolved into something interesting in a year or two, but right now, at an impossible early peak of popularity, they're half-formed at best. Despite the routine and baseless praise, Black Kids' music is just a collection of indie-pop cliches—basslines ripped off from Peter Hook or James Jamerson, sloppy drumming, rudimentary guitar heroics, and the melodic fallacy that going "la-la-la" in a unsion shout qualifies you for Brill Building canonization. Like most bands still feeling their way around a practice space and each other, they've mashed these signifiers together to quickly write their first clutch of songs to see if it all works. And unsurprisingly, it's all still very much undigested. Which makes the hype the usual consumer fraud, and Jon Pareles' half-hearted contribution to the hype someone turning a dispassionate eye to a real problem for young bands. In his defense, as a longtime critic for one of the biggest dailies on the planet, Pareles probably (rightly?) doesn't feel very distraught by the state of online journalism or the vagaries of being a band in the era of online journalism. But I do, and I gather anyone reading this site regularly does as well. As for his critical evaluation of the band, while the article mostly allows him to turn that dispassionate eye to the larger issue of blog-hype, he still arrives at the conclusion that Black Kids are "a pretty good band with more than its share of blogger-friendly hooks" and "unpolished but immediately likable." Which is faint, somewhat incoherent praise—what the hell are "blogger-friendly hooks"?—but praise nonetheless. Hell, the earlier Times blog report on the band reads like praising an invalid for not shitting their pants. But the article is also a major news outlet at least stabbing at most of the problems afflicting indie rock and online criticism at the moment, even if Pareles doubles back on himself repeatedly—bloggers are usually there to puncture hype, but not always, and so on—and some of his assertions verge on laughable: "Lately, as downloaded songs tear apart albums and one-hit wonders come and go, indie rock has been one of the few zones where audiences stay loyal; they actively seek out bands, stay with them and give their music some undivided and repeated attention." What kind of madness is this? Blog-era indie fans are among the most promiscuous music listeners around, and it's precisely this insatiable need for new bands among both fans and blogs desperate for more content that's forced Black Kids into this position. For every major band that fits Pareles' description like the Arcade Fire, where fans tape their photos to their lockers like they were Soulja Boy, there is an endless progression of "important" next big things to be forgotten about with the next iPod cull. The genre maybe have always been crowded with nonentities, but now it feels overpopulated with "bands to watch" to the point of polluting its own ecosystem, with listeners acting like game wardens mercilessly thinning the herd once they become bored. Most of these bands, even the ones more technically accomplished or even "interesting" than Black Kids, are obviously less than deserving of the attention. And yet it's almost hard not to feel bad for them, considering that if they get written about in July, they'll be forgotten by Christmas. (This is not exactly restricted to new, unsigned, or unknown bands either. Just ask Bjork, who apparently released an album this year.) It's a "one chance to blow" kinda deal, with the idea of a band refining or improving or changing a distant memory from an era with, you know, albums and junk. And above and beyond the current vogue for conflicted, confused blog-hype trend pieces, the problem is really that Mr. Pareles—or anyone, really—shouldn't be writing about Black Kids right now, at least not writing about them as the linchpin in a larger narrative or calling their derivative sketches some of the year's "best new music" with a straight face. They're a minor league band unfortunately aggrandized into a position of prominence that their music can't support. The problem is that it's all minor league bands aggrandized into a position of prominence these days, having the life immediately sucked out of them by the two-month (and shrinking) press cycle. "Organic" growth on the part of a band—i.e. getting better and building an audience by touring and recording—is actually denied them when the blog ankle-biters swarm in, unless the band is refusenik enough to extricate themselves from the whole process. And obviously most aren't. And the kind of indie/indie-pop virtues that Black Kids trade on—unskilled but earnest bands playing against the limits of their abilities—have no place in the rather ruthlessly "professionalized" world of insta-attention, where you have to grow-up into a Totally Freakin' Mind-Blowing Band within months, sometimes weeks. Or maybe more accurately those indie-pop/rock values become poisonous when transplanted to the music blog world. We all know that indie bands like Black Kids once thrived in supportive—cranks might say codependent—small city music communities for minor audiences. But these bands shrivel under the gaze of national press scrutiny, if there was any "scrutiny," and that kind of uncritical, codependent support takes on ugly dimensions when it's coming from "tastemakers" immediately pushing bands into the arms of major labels and MTV News pieces. Bands need someone calling them on their shit to improve past the status of a hobby. Empty boosterism is fine on the level of bands playing house parties, but it feels almost cruel to watch its effects on suddenly "important" young bands in 2007 and depressing to watch its effects on the musical landscape of 2007. And calling it criticism with a straight face is the biggest canard of the blog era. As for what to "do" about it, well, you've got me. There's a growing feeling that you can't fight city hall, especially when, as a music writer, it's almost impossible to not feel like part of the problem in a climate where writing positively about any new band feels suspect. I don't like to talk about writing for Pitchfork because it's unseemly, and because I don't want to turn into Sasha Frere-Jones desperately trying to turn his old band in a major plot point. But in this case I feel like it's at least somewhat germane, and otherwise it would be the BNM elephant in this tiny room. Whatever the outlet, I spent most of this year writing only about records I loved, under the assumption that life was too short and word counts were too limited to waste time on crap. As a result, I piled up a lot of raves, including raves for a lot of new bands. At the time, it didn't bother me, because I believed in those records and still do, but now I'm not so sure that my all-love tack wasn't just inadvertently feeding into the debasement of popular crit. The feeling of being hyper-aware about looking like you're tossing around indiscriminate praise is, as Mr. Pareles mentions in his piece, a worry among many writers, at least the ones with enough self-awareness to actually be concerned about such things. Which is obviously not enough. (continued on second post) |
Like I said, these worries and gripes are not new. You may have voiced them before yourself. But they need to be talked about, if only so they don't get steamrolled by the defeatist feeling that this slack slide into international-scale boosterism is irreversible. CMJ and Black Kids weren't any kind of Damascus moment—this has been an issue long a-brewin'—but they did remind me that we're at a precarious point right now for the future of what some of us still call criticism. If nothing else, people always love to argue about whether or not critics and reviews are useful as a "buyer's guide," and many have also argued that if music is as oversaturated as everyone says at the moment, it follows that the intermediaries should be more important than ever, even if the MP3-and-no-contextual-information evidence seems to say that the converse is true. Taste is subjective, but right now there are a lot of untrustworthy voices out there, voices with little in the way of insight—hell, voices that don't even really want to start arguments—and yet are nonetheless regarded as the New Critics, at least among those old media types with the power to anoint such empty titles.
It's easy to have a lot of friends when you don't stand for anything—again, having opinions is called "hating" these days—and it's equally easy to look like you're merely out to snarkily puncture hype with no stance of your own when commenting on reviews and trends. But for the bands' sakes—which means for the listeners' sakes, since they can only benefit by a band actually getting, you know, good—a moratorium on slobbering praise, at least when it comes to newborn bands like Black Kids, needs to be imposed by those with the kingmaking abilities. Or maybe listeners just need to start imposing some sort of fine on the "critics." Or maybe people just don't feel ripped off when confronted by the bland realities of bands like Black Kids because they know there will be another mediocre train along soon enough that will at least entertain them until the end of the semester." |
copying, pasting printing
will read |
Many here would have no problem if Black Kids are "unskilled," just as long as they are "cool" or "hot."
The whole article points to one intrinsic aspect of our culture: Virtually no one knows what good music or art is anymore. They don't have any idea, nor, for all of their "efforts," do they even genuinely care. The musicians suck, the critics suck, and lastly, but certainly not leastly, the consumers* suck. *And they definitely can best be described as "consumers" or "music users," because they certainly are not "fans." So yeah, just go ahead and rename Generation Y Generation SUCK. Furthermore, it pangs me to state this, but the overwhelming likelihood is that you, dear reader, also have strong tendencies to SUCK. |
Hmm.
Interesting. But I don't pay attention to blogs... and atari pretty much points out the obvious: everything sucks. Thinking about it now, not just speaking of music, but films, books, video games... all the stuff peaked a long time ago in my mind... everything is a remake of a remake or an "update" or exploring the same themes as before. Getting back to music: Who in the musical world is really doing something radical and different compared to 20 years ago? There is still plenty of new bands that make good music, but you can only be revolutionary so many times. There's really nothing mindblowingly different I've experienced recently. |
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That article seems to reference mostly blogs that are shit and stuff like pitchfork.
There are literally thousands of blogs that promote the work of new bands without pressurising them. The whole practice of snatching bands' demos off them to hail the new messiah happens to those who are in it only for a career and want their band to be as hyped as possible from the start, therefore they deserve what they get. Even more so if that demo has got time-wasting shite on it. |
shite!
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There was an article on the paper a while ago about how record companies now turn a blind eye to high profile blogs posting free mp3's of emerging bands in their rooster. Go figure what that article is getting at.
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good music is good music. There is always great music being made, and always great music being overlooked. There is always shit music being hyped as well.
every generation sees the previous ones wit 20/20 hindsight, and only a few people actually see the "NEW" when it actually happens. I try to, musically, be someone who hears it when it happens, but it is hard to do. The older you get, the less you spend time at dives and clubs and bars listening to band after band, the less you care. In my experience , few bands sound fabulous upon first listen, and the ones that do, for me, become some of my faves (sonic youth, dinosaur jr, pavement, Polvo, Unwound). Most bands however, take repeated listens to fully grasp whether you like it or not, and why you like or dislike it. these bands turn out many that are also my dear dear faves. (Morphine, butthole surfers, phish, Melvins, etc) to be a true critic, you have to have a storehouse of information in yur head, information which alows you to accurately place what you are listening to in a bigger context of time, place, region, genre, history, etc. without these things, all you can truly say is whether you "liked" it or "disliked" it, which is actually the single least useful bit about any review of anything. the more you know the more you bring to bear when it comes to art. |
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plus, this practice is has been happening in music magazines for decades. i didn't read the whole article, the first few paragraphs were just hogwash, but from what i can see this guy is saying nothing new he's just talking about the internet so it seems new. |
Bands are getting bigger quicker. That's a real shitter, innit? I know some people that have been pushing their music for years and are still shit. They need some of that zeitgeist, innit?
I'm fairly confident that the best bands I haven't heard are probably not on myspace. |
couldn't care less, i don't read music press, except for the wire once every few months if there is an article that i want to read. other than that i don't have time for reading some fanboy's garbage.....
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I read the whole article twice and he seems like one of those people who complain about stuff without even pointing to an alternative that can be called as such. An alternative, mind, that has been happening before his eyes for a few years now, and sans the whinging that you get from people who want to replace shite with even more shite, so that they can feel important and instrumental. |
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That's highly disputable. The whole ''best this and best that'' is, to me at least, a regurgitation of very old and now obsolete notions of music journalism. Your NME, Melody Maker, Rolling Stone type of mentality, basically. There are good bands both on myspace and off it for sure, the point is that being invisible isn't exactly going to make you necessarily better, it just makes you a good or bad band that people will find very hard to find out about. |
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Yeah, the writer reminds me of a SLIGHTLY more articulate Ben Weasel. |
THE CREATIVE ACT by Marcel Duchamp
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AHHHHHHH@!
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Being invisible avoids overkill, was my only point really. I'm all in favour of bands getting instant exposure if they're any good. A very good new band is pretty much impossible to find, with or without myspace. |
no. they need exposure. the actual music press (meaning NME, rolling stone, spin, etc) doesn't do shit for these bands.
they're too busy writing stories about bobby gillespie and iggy pop and sonic youth IE hanging onto the past |
i think some of you are missing the point of the original article.
bands, like all creative endeavors, take time to mature, and need to eb nurtured, by the members, by loyal early fans, and yes, sometimes, by a record label that will let them make some mistakes and develop their sound througha couple of recordings. what good is exposure when the exposure does nothing but quicken the death of the band? in today's world a band can get exposure and be known in the underground before they have even played any live gigs, which causes a very immediate stress upon the fellowship of a band. It is just strange. imagie if everyone had jumped on dinosaur's jock about their first album, hyped them to death, used and disposed of them, before they even had the chance to make Yr Living all over me and Bug etc. that is esentially what happens with these bands, and us, a consumers of the music, end up stuck with a lot of half-reasoned songs, and half-developed bands, who break up before ever creating anything truly singular and interesting. just my two cents |
Its strange that Sonic Youth has a history of slow hype generated over a number of albums and myspace promo'ed indie whatever bands record four songs and get a slot on Jools Holland. Feverish obsession with novelty.
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feverish obsession with novelty
that exactly describes the zeitgeist of today in every respect it is because the avalilability of instant information in the internet is still fetishized for that and that alone, not for the content that is delivered. |
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the papers are about overhyping smalltime players that fit in with the socialy acceptable misfits. i think it all has to do with the grunge outburst in the early 90's. thats when truly underground bands started getting exposure and hype, and a lot of them were bands that were doing really interesting things and not just generic rock shit. so since then mainstream radio and whatever media they decide to spread their artificial hype on has accepted slightly harsher music than your average garden variety top 40 hit band. and because of that anyband with a guitar, regardless of talent is swept up in a rush of headlines and top ten lists, and the underground has turned into a place that really belongs to itself. because there are not many underground bands that can get radio play, like NNCK wolf eyes.... even animal collective, as poppy the may be to our ears, are way to out there to be accepted by the masses.... i hope my ramblings had some form of coherency to them. |
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You're in the buzz bin now, Black Kids.
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I commandeered the steroe at a party of young hip or sorta hip wanna-be's, and played Peacebone, and NO ONE DUG IT |
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This 'feverish obsession with novelty' isn't exclusive to new teen generation though, is it? I'm sure there were a million 50s doo-wop bands signed & hyped on the basis of being merely a doo-wop band. And the Black Kids, in spite of the hype, have still fallen off the radar of most people. Certainly myself. It strikes me as a bit mountain-out-of-a-molehill, this article. Bands that aren't popular instantly aren't going to stop being bands. Or, for that matter, every band that seems like they're 'suddenly getting big' have usually been plying their trade for yonks. I'm surprised recently that Fuck Buttons seem, to some people, like the 'big hyped new thing' because, from my perspective, having seen them play to somewhere in the region of 20 people, they have worked their dicks off to get where they are now. Of course, if you're not me, or from their locale, then they're just suddenly being hyped, but that hype represents masses of effort and sacrifice on their part - effort and sacrifice that the majority of people in bands aren't willing to do. By proxy: I'm sure this would apply to any number of bands. |
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I got the point of the original article very well, Rob. The bands the dude who wrote the article is referring to are a waste of time to start with. If your heart is in the right place, you don't fucking depend on journalists for your artistic growth, or else you're a cheat and a scumbag. End of the story. |
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Sonic Youth got where they are not because of ''slow hype'', they got there because quality was a priority for them as a band since they started. |
The problem as I see it isn't blogs, or any general decline in standards either with music or amongst listeners. It's about types of blogs and types of music and types of listeners. Fortunately the worst of each tend to find each other.
I personally think it's safe to say that rock music (be it 'indie'/'alternative' or otherwise) has been fairly dead in the water for at least the past decade or so. The enormous rise of a band like Radiohead is surely the product of a similar realisation amongst those 'indie' fans that accept this fact but don't want to stray too far from their comfort zone. The same could be said for the emergence of genres like Nu-Rave and before that, the elevation of gig-friendly 'techno' by the likes of Orbital or The Prodigy. This is 'innovation' for people that crave it, but appear to fear its consequences. Those people have their blogs (and their magazines) but that isn't to say that blogs are a problem in themselves. Blogs like the ones being discussed here, and the average indie fan are like dealers and junkies in that they tend to stick together - which at least keeps them away from those of us with better things to do than trying to find the new Pixies/Fall/SY/Radiohead, etc. |
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10+ for some points raised in you post. |
People who complain about nothing new happening get on my tits, though. There is a lot of music produced that has no precedent, it's just that not everything that is musical is pop or rock. Let's all get over that, shall we?
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Old style Print Magazines and the "Major" internet sites share one common interest; to reach their target audience, and their advertising (where they get their meat and potatoes) reflects that. Therefore the publication needs to get people to keep buying the magazine/coming to the site.
With that in mind, the more "trendy" end of the market has a particular interest in being culturally significant, as thats what the readership wants from their purchase/visit. Alot of the time its nothing that could be considered objective journalism, the hot new thing will build the reputation, which will secure the pubications future. Similarly, Observer music monthly for example (The most unworthy piece of shit ever, in my opinion) needs to get its market locked on to justify its existence. I think thats why objectivity goes out the window once people start making a living through this sort of thing, anyway. |
The "feverish obnsession with novelty" describes our entire culture, our entire society, from young to old, I was not just talking about teens and music.
ZEITGEIST PEOPLE! |
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I think this is largely true. Although equally, I think it's safe to say that this had led to a backlash of people that savour types of culture which explicitely reject it. This could itself be thought of along the lines of novelty: the novelty of tradition and certainty in a world of glitter and transience, which can be safely indulged in for a period before returning to the lighter relief of the new-for-new's sake. Atari said in a much earlier post that people of a certain generation, which he dubbed 'generation sucks', no longer have the critical faculties required to properly evaluate any culture. And here I think is the real problem. Whatever is put in front of such people, whatever its inherent value, the outcome will be that it merely becomes an empty sensation (or at best a pointlessly subjective one) simply because the audience lack the tools of proper engagement. Such a thing happened to me on another thread when Glice posted up a series of different versions of the same pieces of music. While I could tell the difference, I didn't have the education to properly say which was superior. Of course, some would say that there is no 'better' version: that it's simply what you prefer. But that approach leads to the kind of populist fascism that dominates so much culture day. Of course certain versions were superior. I could've argued against the common orthodoxy which makes some consider certain pieces over others but, again, my lack of knowledge regarding classical music prohibited me from doing that too. What i'm saying here is that a quest for novelty is a basic symptom of an embracing of relative values. The whole 'if you like it, then fine' syndrome, which allows someone to say that they believe Tarantino to be a better film-maker than, say, Godard. The correct response to this should be, you are absolutely wrong, but instead they're usually reassured by the aforementioned mantra of 'if you like it, then fine'. Because ultimately a quest for significance in the banal will lead only to a series of banal experiences, it is no wonder that people skip quickly from one thing to another. The fact that when they finally do come up against something of true value they won't be able to recognise it, and will probably just reduce it to the same level as that which they flirted with earlier, is the real cultural crisis of our time. |
I think that people have lost that faculty because we are in the middle of the 20-40 years of unprecendented development of a single worldwide "culture" as far as what is "popular culture" as opposed to religious, ethnic, regional culture.
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I dunno, I think it's a symptom of the fact that nobody feels able to tell someone they're wrong anymore for fear of being mowed down as some kind of a taste fascist.
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relativism has pervaded our life
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I'm not sure if this can be really applied to what happens in reality. I think that often people are capable of recognising what's good for them within the means at their disposal. Being able to value one's work is not necessarily something that is going to give or take that work of art any obejective value. The role of a music critic should be more that of being a diffuser and contextualiser of music, at least in the context of popular music of the last 5/6 decades. |
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