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I'm surprised this hasn't happened sooner.
Yeah it is a totally lowest common denominator kind of thing, but hardly a leap.
Roller coasters have been distilled to vertical drop towers, horror films have been distilled to pure torture or facilitation of an image referred to in the title, etc.
I wish it was Pixar just making a plotless immersive stoner universe that lasts for two hours, but you know, baby steps.
Definitely a cheap way to make a splash, but appealing to the basest parts of human nature is always a quicker way to notoriety or money.
Ask Nicki Minaj.
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