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I liken current Kendrick Lamar to U2 in 1985. They were "important" Their songs "mattered" and everyone who thought they had good taste loved them.
Kendrick has the potential to crossover like U2 did, and create more universally loved music, like U2 did, while keeping much of the original fanbase and adding a bunch of people who would not have known U2 was good unless MTV or the radio burned it into their heads with endless replays.
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