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Originally Posted by SuchFriendsAreDangerous
I don't think it works for every one though
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Oh hell no.
But I do think it makes it easier for an artist to have a wide-ranging impact. Look at Kanye and Kendrick. They're accepted more readily by more people than folks named after gun models or drugs. It's good branding for crossover artists when your name doesn't restrict you to a genre (sorry, Ghostface Killah)