I thought it was a shrewd and calculated marketing ploy. It sets up Beyonce as the anti-Swift, and in all respects she is.
Beyonce - heterosexual, african american, roots in Dirty South, grew up middle-class, can dance her sizable ass off, political,
Swift - closeted homosexual, WASP, Yankee blueblood, grew up wealthy, cant shake that twiggy butt to save her life, shies from politics,
