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rob, while record releases were in part a choreographed record company strategy BUT the fact remains that selling albums makes artists less $ now than ever, and again, in rap touring and merchandising aren't as profitable so rappers have to release more product to keep financially afloat. it is definitely new for RAP to have so many releases. it started with the "mix tape" thing in late 90s but has been especially amplified by the decline of MTV and radio and rise of streaming.
im not a fan of record labels, but rappers in particular were largely only able to make their money through record company strategies
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Today Rap music is the Lakers
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