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Originally Posted by SuchFriendsAreDangerous
rob, while record releases were in part a choreographed record company strategy BUT the fact remains that selling albums makes artists less $ now than ever, and again, in rap touring and merchandising aren't as profitable so rappers have to release more product to keep financially afloat. it is definitely new for RAP to have so many releases. it started with the "mix tape" thing in late 90s but has been especially amplified by the decline of MTV and radio and rise of streaming.
im not a fan of record labels, but rappers in particular were largely only able to make their money through record company strategies
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I agree.
Also, it's kind of like Christmas. Yes, it's a massive marketing campaign, and yes that's objectively lame as hell, but people have attached meaning to it over the years, and now there's a large (if rapidly shrinking) portion of the population that really loves the whole Xmas thing, just as there's a large (of rapidly declining) portion of the population who appreciates physical releases, album art, collecting, etc.
I'm with NR though. I don't necessarily want to wait 2-3 years between albums from my favorite artists, but I also don't want those artists to release every single thing they record. I think 1 album every 12 months is fairly ideal.