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Originally Posted by Rob Instigator
how in the FUCK did the 67 year old grammy voters hear about Broccoli enough to nominate it?
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What makes you think they're all 67? Anyway, the Grammy voters don't just vote on whatever. They vote on submissions made by "members" who can theoretically be any adult from any market or demographic. No doubt there are a lot of A&R and promoter types who become members (there's directions on how to join somewhere on their website).
Members make submission, and the voters cast votes on the albums and songs submitted. They're given a certain number of votes that differs by category I think. Some of them are probably sticklers for more traditional shit, while others are probably interested in helping get people's names out there. Stands to reason it would break down like any other population or group in terms of preference and taste.
Also, dude it's 2016. Pitchfork gave DRAM a lot of praise, and it's the most widely read music site in the country and is owned by Ckndé Nast. If you have an internet connection, you can hear whatever's out there. It's not like DRAM and Lil Yachty are "underground" or elusive. Internet, bro. Internet.