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Originally Posted by louder
Does HUMBLE satirize and mock the average mainstream rapper? Wondering how it'll come together within the context of the album.
"My next album, the whole industry on a ice pack".
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Probably. I mean, why wouldn't it? Kinda seems like that's been part of Kendrick's approach for some time now. Remember that line from "Untitled 2," ... "I could put a rapper on life support / I guarantee that's something none of you want?" That seemed to be a pretty direct (and frankly chilling) mission statement for dealing with the competition.
But this is not very "Dylan-like" of him. Maybe he's going into battle-rap mode for at least a while. I'm not sure he could effectively take on Drake on the pop culture level. Not in the age of Trump. Not when Drake is the passive listening of choice for all the world's music non-fans.