I see how my rant would not have made sense to a comic book reader. Like the "and that's the Avengers..." line means, basically, that's an Avengers-centric story... not something way out in crazytown like Old Man Logan, which is like a dream within a fiction within a fiction, but a semi-straight forward canon thing. An event. Where Hulk is the protagonist, but also the enemy of the Avengers... the team he helped form. Blah.
Here's an entirely unrelated incident in which he and Wolverine went balls out on each other in the "Marvel Ultimate" universe:
Yep, that's Hulk literally ripping Marvel's latter-day flagship hero in half. I think a brief orgy scene preceded the panel. Can't recall.