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Originally Posted by zedius
Timberlake doesn't make music. Some producers do, who are so hot rite now, so a record company has a meeting with Timberlake and they decide to go with Timbaland for the single.
I don't think R&B or hip hop are genres inherently packaged to be sold. I don't think the funk brothers or NWA were just trying to sell. I don't think the Roots are, either. They do sell, but they put their heart in it and because of this they sell less than 50 cent. Old motown shit is amazing and inspiring. The four tops is some of the best music I've ever heard. Usher, not so much. As the market opens up and these things become more profitable, quality goes down. It becomes about selling as many units as possible. This is a fact. There are focus groups and machines to listen for promising hit-like qualities. That means the music is homogonized. Trim the fat, figure out what works, what gives us the numbers, sell it.
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Right, let's be a bit more specific, then.Timberlake might or might not make his own music for all we know here (and both of us certainly don't hang around with him to ever find out about the truth), but even if he doesn't and he only has to rely on a team of producers to use the magic wand, i'm sure he has a saying in what gets put out under his name because,after all, the finished product doesn't make me think of something that has simply been made by a few pushings of some buttons and a handshake.He is a pop star, and he is more sincere than most in that he makes it obvious to the point of not making it obvious that he intends to make money out of his debatable lack of talent, something that i appreciate more than someone who strives for some kind of artistic purity but ultimately sounds and acts like they're in it for the money too.As for Hip Hop and R&B being genres that are carefully packaged to sell, it is something about both that i really admire because it only means that (general or non general quality of some of the records aside) some work is being put into it regardless of my liking what i hear or not.As it happens, i love both Hip Hop and R&B when I think they communicate something to me.When they don't,well, whatever.