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Originally Posted by demonrail666
That Rebel Sell book is really interesting. I photocopied it at my uni for free (which is probably the most countercultural thing I could've done).
It certainly seems that capitalism is the great barrier for any counterculture in its ability to sell rebellion right back to the 'rebel'.
Apple are a really interesting corporation in their ability to somehow brand themselves as some kind of anti-establishment lifestyle cult. The same with Virgin.
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I'm interested in the Apple portion, and would like to know more about this. I'll wikipedia it after.
About the Rebel Sell book, my friend recommended it to me because she's reading it now, because I believe she met Joseph Heath because he lives in a part of Ottawa. I am not even done it yet, but it's a real page-turner and I've been getting through it really quickly. I plan to read Freud's book on Content and Discont next, and probably re-read the Rebel Sell sooner or later.