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It's not all about musical accessibility, or even music at all.
When SY hit their sales peak they were riding the grunge/alt rock wave, they don't really have the same buzz about them these days.
At this stage they're established. I think the wider world has respect for them (even if they don't know their stuff, just based on name and reputation) but I think it would take a lot of work, and money, to build some serious, large scale excitement around them.
That said I agree that geffen could have done something more with Incinerate, it was a catchy tune. I did hear it on commercial radio once though.
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