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Weren't Sonic Youth to headline the 2004 Lollapalooza before it was cancelled? If you look at it's line-up, there really weren't any big Mtv names except for The Killers and Modest Mouse.
I assume promoters took a page from this by assuming that "the guard has changed" when it comes to pop culture. Mtv crowd don't know 'em, the hip crowd are forging their own scene.
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