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Max's scenario just strikes me as insanity.
In today's climate, the only advantages to being on a label lie in production, distribution and press coverage/promotion all being taken care of for you. Now, of course any one of these things is an advantage in and of itself, but the full package is what makes things alluring. Having to take all that financial risk really should be the burden of the people running the label. Press and promotion are valuable services, but production and distribution are where the expenses and risks really lie, and if you have to take on that risk you might as well start your own label so you can also reap the lion's share of the rewards should things go well for you. Obviously people are paying attention to you if you are being courted by anyone.
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