No, we don't know what this program is going to be like until it's actually broadcast... if it's even broadcast at all.
It strucks me that every foreign newspaper and media outlet automatically interprets this as Endemol using people's misery for viewer ratings to make money. But they're not broadcasting it. BNN is a public broadcasting organisation who aren't depending on advertisement money and just commissioned Endemol (the same producer as Big Brother, which seems appropriate) to make it. I'd fear the worst if it was broadcast on commercial stations like John de Mol's Tien/Talpa or SBS6, but from BNN I expect them to make a serious program out of it. To be honest I don't even think they'll really turn it into a deathmatch ending one lucky winner and two losers... I'd be disappointed if they did and if they do then I'll be on your side. But noone knows anything until tomorrow. There are even rumours that there isn't even a program at all and it's just done for publicity. And what publicity do they already have... no less than 3 threads on the Sonic Youth board and even the European Commission are commenting on it. It's not just reached the Dutch parliament but also the European Parliament.
Fact is that people are already contacting BNN to donate one of their kidneys to the candidates that miss out on the kidney in the show. Another fact is that I myself have downloaded a donor form yesterday. Distasteful, unethical, terrible... call it what you want, but it's incredibly effective.
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