its probably to do with the fact that the masses go to the pub and the masses are asses (thanks kegmama) who will listen to whatever gets ramed down theyre pathetic ears and talk about how 'genius' things are and wait for life to bring the bottle again.
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Sarcasm[A] is stating the opposite of an intended meaning especially in order to sneeringly, slyly, jest or mock a person, situation or thing
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