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Originally Posted by Rob Instigator
why do people treat starbucks as the "ultimate mainstream lifestyle brand?"
It is just a place to get coffee.
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Because people are so disconnected and eager for a sense of community that they're willing to invent it anywhere. The whole "coffee house community" thing is a silly sham. I agree.
And I, for one, like the absurdity, as TM says, of a Sonic Youth CD in Starbucks. And it's better than, say, a Stones CD. Now if we could only get Starbucks to stock LPs.