Yes I understand, the thoughts I expressed were on the subject of "hype" in general, not specifically on battles.
Your post confirms my thought, i.e. : if you think a band is nothing special, you will think that they don't deserve any "special" hype. I mean, it's always a consequence of your taste. (your=generic "you").
Sometimes I love bands that are, from a "logic/objective" pov, quite bad if not rubbish altogether. But still, something "clicks" and I love them - so I'd love to see them "hyped"
, also becuz more hype results in more tv appearances/shows/tours all things that increase the chances to get to see them play and stuff.
ps. as usual, my ideas on all the "hype" thing may be a bit influenced by the fact that here in italy the "media" cover stuff in a totally different way than in uk/usa, here you could see the Atlas video only after midnight in the "alternative" bits of music tvs and stuff, they're not that overexposed.