In a weird way, Londoners are, by definition, the worst people to ask about London hotels, seeing as how they're the one people that never use them.
I'd say go for location rather than facilities, cos you're not gonna wanna be stuck in some party central mega hotel if it means you're stuck out in somewhere like Cricklewood.
You'd probably be better off asking people whose taste you trust that travel regularly TO London, rather than those that live in it.
Whatever you decide, avoid the Hammersmith area. Boring fucking shit-hole of a place.
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