I think you hit the nail on the head when you said he was looking for noteriety. He wants another taste of that limelight (no, that's not a pun), so he thought he would bring up an old story about him and get people saying his name again.
That's fine; I'm sure most people who scan over this in the supermarket aisle will just assume it's talking about Manson anyway.
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"She hated people who thought too much.
At that moment, she struck me as an appropriate
representative for almost all mankind." - Kurt Vonnegut Cat's Cradle
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